
Hold a sea turtle up to the tablet and it swims into the game — printed flashcards that scan, so children learn with cards in their hands.
We made this because we wanted a child to still have something real in their hands. The whole idea was to blend digital technology and physical play into one seamless experience — so that a four-year-old learning what a sea turtle is called is holding a sea turtle, turning it over, carrying it across the room to show somebody. A child gets to stay a child, with real things in both hands. And the screen does the one thing it is genuinely brilliant at. It answers.
So we designed a deck of flashcards that a tablet can see. Every card carries a small printed marker in one corner, and the camera already built into an iPad, a tablet or a phone does the rest. Present a card, and the thing on it arrives inside the game with its name said out loud, in Thai and in English.

Scan a fish and find out which fish it is. Scan a piece of music and hear how it sounds. Animals, sports, the jobs people do — every card brings its own small world along with it, and the vocabulary settles in quietly while a child is busy being delighted by a picture, a sound and two languages arriving at once. The animation moves gently on purpose, unhurried enough for a four-year-old to follow every beat of it.


A few cards in, the game turns playful and starts asking. Who swam past just now? What car drove past just now? The answer is lying face-up on the table somewhere, so the child looks down, digs through the deck, finds the right one and lifts it up to be seen.

That small decision is the one we are proudest of, because it answers the question we ask ourselves in every piece of interactive design for kids: where should a child's attention actually sit? Here it sits on the cards, in two hands. The tablet is the friend who asks the questions, sings the answers back and cheers when they land.
Physical to digital — you have to design the fit. That is what makes it the best it can be, for everyone.
Panu, Founder & Creative Director
The cards arrive as three sets, four units to a set, and the third move is where those units start working together. Numbers to add up. English words to practise. Recycling to sort. The parts of a tree, the body and its organs, the five food groups, sports and their equipment, the first steps of music, and the beginnings of coding and computational thinking. Every unit invents its own way of being played, so each one turns up as a fresh surprise.
The addition game is the whole idea in miniature: two bubbles of fish with a plus sign between them, three answers to choose from, and a little submarine that every correct sum carries a bit further down into the deep.

All of it runs on whatever is already in the house, with an app for both iOS and Android and the card sets on the shelves in shops. Three boxes, three worlds — yourself and music, nature and looking after the planet, your neighbourhood and sport — and every one of them made for four- to eight-year-olds.

In 2021 Interactive Learning at Home was given the DEmark Design Excellence Award. A design award rather than a technology one, which felt like exactly the right thing to be recognised for. The fit is the design.

And it plays best with somebody sitting next to you. A grown-up reading the English out loud, an older sister who already knows which card it is — the deck is easy enough for a four-year-old to lead and interesting enough that everyone at the table wants a turn.

Designing the fit between something you can hold and something that lights up is the part we care about most, and when it is right the tablet becomes the best teaching assistant in the house — patient, bilingual, endlessly happy to play the same round again. What we were after was for the best bit to happen off the screen: a card turned over, a word said out loud, and a small hand lifting it up to be seen. If you are dreaming up an interactive product for children, a kids workshop, or an installation that works the way this one does, we would love to hear what you have in mind.